George School received a 2017 Gold Circle of Excellence Award from The Council for Advancement and Support of Education (CASE) for its recent publication, Meet the Quakers. This is the nineteenth Circle of Excellence Award for George School since 1990. George School received the only Gold Award in the individual student recruitment publications category.
The judges’ statement read, “Meet the Quakers is the epitome of a publication that communicates the essence of the institution in every way—from the humble size of the piece to the graphic elements to the excellent writing. Even the photography. Did we mention the writing? Every one of the judges, including our high school junior, read the piece from cover to cover and felt drawn to the Quaker way. There might be some converts in this group!”
“Meet the Quakers is a modest little booklet for prospective families that explains what it is like to attend a Quaker school,” said Odie LeFever, director of communications and marketing who spearheaded the project along with the Admission Office. “The goal was to allay any fears students might have about attending a religious school. We want to explain to them that we are indeed spiritual in nature, but we also embrace our humanitarian side as well as our religious side.”
The Circle of Excellence awards program recognizes outstanding work in advancement services, alumni relations, communications, fundraising, and marketing at CASE member institutions worldwide. The judges are peer professionals at schools, colleges, and universities, as well as by marketing and communications professionals from outside education.
The Council for Advancement and Support of Education is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing, and allied areas.